It is often confusing when choosing between a video production company and a creative or advertising agency to work on a video project. Knowing the difference can help you make the right choice depending on what you are looking for.
A video production company is often mistaken for an advertising agency, and vice versa. Below is how to decide when hire a video production service to help produce a video and getting an advertising agency to do the same.
Ideally, an advertising agency works with you to help define your business in multiple facets and suggests the creative direction your company or business should take to achieve brand breakthroughs. Think of an advertising agency as a company that will help you solve communication barriers and creative problems that are preventing your brand from taking off or reaching the next level.
These agencies have the ‘big picture’ idea of the direction your brand should take and in turn come up with strategies and implementation plans to see to it that it becomes a reality. They often outsource to a video production firm to help transform their ideas into videos where they do not own equipment and specialists to make the digital marketing video.
In contrast, a video production company just focuses on doing video, nothing complex. These services are often less concerned with the strategies they need to use to create a video that will have a positive marketing impact on your clients and push your brand through barriers.
In most cases, they just receive instructions on the video they need to do and focus on producing quality video.
In case you hire them to do a video advertising your business or brand, you will have to provide further instructions on what they need to do because they do not provide the creative direction to help your brand establish a strong presence.
Pros and Cons of Advertising Agencies
The major advantage is that they provide the creative direction and design a video marketing campaign that will drive brand awareness and promote your brand.
Acting as a facilitator where a video production service is outsourced, they direct the video and overall advertising campaign project to match the ‘big picture’.
They are often more costly than a video production service because they bring a broader creative perspective and direction to help design a video campaign that will support your business.
Pros and Cons of Video Production Services
They are rather straightforward and just focus on what they know best, which is providing a video for virtually any event. Secondly, they are cost-saving because there is no facilitator (advertising agency) to increase unnecessary costs and production budgets.
Unfortunately, their disadvantages include the fact that they do not advise on how your company logo, social media, or image should look like.
When to Select Each
If creativity is not your strength and cannot figure out where to begin despite feeling that your company may require a major overhaul that includes a video to enhance marketing campaigns, then an advertising or creative agency is where you need to go for help.
They will guide you through the process and leverage their multidisciplinary expertise and experience to help provide real-life solutions. The decision on whether to do the video themselves, or outsource to a suitable video productions company, is upon them.
In contrast, if you know what you want then you have a good head start and do not need a facilitator to help you design a video marketing campaign. In that case, you can by-pass an advertising agency and head straight to a video production company and tell them what you want and how you want it done.
This is especially for a company that has a creative in-house marketing team to design video marketing campaigns and forward them to the video production company to complete the project. It is also ideal for companies or brands that want to save on cost.
How to Decide to Use Each
If you want to promote brand awareness and help push your products but have no idea how to go about it, then an advertising agency will provide the advice needed, including what type of video to use in your digital marketing campaign.
However, if you already know very well what type of video campaign your company wants and are not afraid to explore your creativity, perhaps you should go directly to a reputable video production service.
Please have a look on one of our video marketing campaign.