Marketing tool to close deals

Sales deal_edit 01

In the world of marketing, sales roles have been replaced by marketing positions and marketing requirements are being taken care by sales people. There is a very thin red line between them, before I could type the next line, the digital world has changed so fast and the line has diminished. Assume a sales person accompanied by a marketing person to pitch a deal and sales person giving his suggestion while devising a marketing strategy, there could be immense contribution from each other and this combination can radically influence your customers. But the problem is they don’t go hand in hand with each other.This is where a sales person having a marketing video on his hand will impact his sales numbers.

The day when you handover a visiting card and a video plays on top of it about you, your company and its product as he browses your visiting card is not far away. When such a thing happens, every other sales person who meets your customer would also be doing the same. It’s time to shift gears and make it into a reality, right now. A Tablet with loads of marketing videos can make the life of sales person happier and easier. One of the common misconceptions about marketing videos is that, one video about the company is good to go. Corporate video about a company is good to make your customer to take a look at you as a company. In order to have an impact on your customer you have to make a specific video related to your customers to have an impact.

Let’s say, you have a million dollar sales deal and its sales pitch in the upcoming month and there are many others like you working hard on the pitch to impress. While you get your basic presentation right, if you work with a creative agency to create a specific video about your customer, his problems and the solutions you offer, you got to get this deal, if you have the right product. Marketing videos which deals with specific requirements of your customer, let’s your customer to know that you understand him better. The Edge that you get in such situation is what wins the deal. Why does a video have have such an impact, it is partly because of the way our brains has been designed, we can remember 20% of what we hear, 30% of what we see and 70% of what see and hear. Got it, I heard you! Showcasing a deal through a video and a person giving a presentation aren’t the same? Rather isn’t it better if we have a real person pitching a deal versus a video. No its not. While your customer watches the video he hears a voice over or a music or a dialogue, and sees images related to the audio and the visuals change at an average of every 3 seconds, so the amount of information the brain is absorbing in a second is much superior to a person standing and moving his slides with loads of text and data. While you also get him hooked you are also conveying more information related to him in your allotted time. There is no doubt human connections and emotions wins sales deals but a sales person having a marketing video in his pitch and playing it to the customers at the right time increases your chances, exponentially. Videos in your pitch will make it stick with the customers, creates an impact and win you the deal. A video is worth 1.8 million word per minute.

Take a look at one of the product videos that we did, which is also used in sales pitch.

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