Digital Media Trends in India
Digital Media in India, is expected to grow @ 25% over the next five years, while off-line media spend will be under 10% during next five years. Therefore, it is imperative for all the companies to focus on digital marketing to attract the consumers in India.
With mobile becoming the preferred medium of internet access, mobile traffic would be more than desktop / laptops. Web Browsing on Mobiles has already overtaken the desktops in United States. Similar trends are expected in India sooner. Advertisements pushed by mobile is expected to grow >45%.
When it comes to Digital Marketing, as the numbers of users of the internet are increasing day by day at an exponential rate, it makes sense to use Videos to market your products. The communication thro’ videos reaches the targeted customer groups very effectively.
Among the internet users, the pie of Social Media (Facebook, Twitter, Instagram, Linked-in, etc.) is growing at a tremendous space, hence, the social media marketing spend is important, which will increase your brand recognition, brand loyalty, lead conversions, inbound traffic to your site and reduces marketing costs. It also adds to better performance with your search engine ranking.
Therefore, to be on social media, video is the best medium to market your brands, products and your organisation.
Studies show that adding a product video on your landing page can increase your conversions by 80% and therefore your sales.
More than 70% of the businesses in US state that marketing thro’ Product Videos gives a good return on investment (ROI), though the quality product videos are not cheap, but their pay off are big time.
Video is seen as the future of content marketing, more than 50% of the companies are using videos in their marketing strategies.
Brands / Companies, who shift from text based advertisement to video based marketing have better chances of lead conversions to sales, as the data usage on mobile devices continues to show uptrends.
Going forward, we expect the usage of Video Marketing on Social Media and other medium would reach more than >75% of the total spend on the marketing (both off-line and digital).
