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digital marketing

Creating a Social Media Calendar: Your Guide to Effective Planning

In today’s digital age, a strong social media presence is crucial for businesses and individuals alike. To ensure you’re making the most of your social media efforts, it’s essential to create a well-structured social media calendar. This blog will take you through the steps to create a social media calendar that aligns with your goals, […]

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Brand Image - Pathway Video Marketing Services

How To Grow Your Brand Image Using Video Marketing Services

Two friends, Dhruv and Dhanya, are on different roads of their business journey. Video Marketing Services – Importance of Brand Story Narration Dhruv is a popular face of the town, his toy store business preceding himself regardless of where he goes, but he understands that the setup isn’t sustainable. The target audience is shifting to

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In House Marketing Team vs External Advertising Agencies

What are In-House marketing teams and external advertising agencies?   In-House marketing deals with conducting an operation within a business using the companies and employees to perform various tasks without hiring people from outside the business. On the other hand, external advertising involves advertising a company’s product(s) externally by involving advertisers on a commission. In

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Government led Corporate Entity leads E-commerce in India in 1990’s

Government led Corporate Entity leads E-commerce in India in 1990’s National Stock Exchange of India (NSE), is a pioneer and one of the first institutions in India to commence e-commerce thro’ its paperless and electronic trading in India way back in 1994, when e-commerce was novice and this exchange today contributes to more than 90%

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Content creation

Role and Importance of Content in Digital Marketing

The content plays an important role in digital marketing. Better the content farther and quicker the reach. Therefore, the content creation and marketing has become pivotal to the digital marketing strategies. While planning for digital marketing, content creation should be never be an afterthought. Businesses should allocate required resources and budget for content creation. According

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Video Marketing is Powerful Strategy for Brand Promotion

Digital marketing is growing leaps and bounds, as users of internet increased and data consumption in India has grown manifold due to telecom operators offering 4G bandwidth at very economical rates. To capture the minds of millennials, using video marketing will be effective and powerful strategy to promote your products and brands and increase your

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