Advertising Agencies

Power of Advertising

Best Campaigns Created by Advertising Agencies -Part 2

In continuation of our earlier article, Best Campaigns Created by Advertising Agencies -Part 1   An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception […]

Best Campaigns Created by Advertising Agencies -Part 2 Read More »

Advertising Agency's in chennai

In House Marketing Team vs External Advertising Agencies

What are In-House marketing teams and external advertising agencies? In-House marketing deals with conducting an operation within a business using the companies and employees to perform various tasks without hiring people from outside the business. On the other hand, external advertising involves advertising a company’s product(s) externally by involving advertisers on a commission. In this

In House Marketing Team vs External Advertising Agencies Read More »

Pathway_Blog Poster 2

Will AI(s) Replace People Working in the Creative Space?

Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad narratives. This entails using bots for editing

Will AI(s) Replace People Working in the Creative Space? Read More »

Pathway-Productions-logo-1.png

Copyright © 2024 Pathway Productions

google-partner
×